Before investing $3000 or more in a brand photo shoot, it’s crucial to have a clear plan in place. This will ensure your investment is well-directed and you’re fully prepared for the shoot.
Where will you post these photos? On your website, a new marketing campaign, or your social media posts?
You must know because your website photos must be discussed with your web designer. The layouts, portrait landscape, and whether you need a white background are important considerations.
Years ago, my web designer told me to take pictures on a white background, and I did. However, I guess the white wasn’t white enough, and she was annoyed with me. However, I never considered this background to be a particular shade of white.
Regarding photos, effective communication is not just important; it’s key. Coordinating with your web designers, photographer, and marketing team ensures you get the right pictures for the layouts you need. This level of coordination gives you a sense of control and reassurance that your vision is being understood and executed.
When selecting outfits for these photos, you need to consider your branding colors, especially on your website. Wear solid colors and timeless pieces for the website; you do not change them as much as your social media posts. Avoid too busy prints, which can be challenging if you are trying to take pictures with different backgrounds.
When rebranding your business, it’s crucial that your brand and new look align with the person you are becoming. This alignment is not just a step, it’s an inspiration. Rebranding is a significant investment, so it’s important to lead with how you want to feel and look first, ensuring you are confident and secure in leading your team toward your rebrand. You want their expertise to enhance your vision, not to control who you are becoming.
If rebranding stresses you out, let’s discuss what you want to create for a successful rebrand.